Can you feel the power in written text and logos?

 In this post I will be talking about how companies can use logos and mater headings to influence your thoughts within their written text. Here I have an image of the newspaper, THE TIMES. This logo and master head would have been created with the intention of catching potential buyers' eyes as well as showing heritage, power, trust ,and royalty. Giving the buyer all the more reason to purchase this paper. Let us begin with the Master Head, 'THE TIMES'. What were they trying to imply with this title? Well, they have used the determiner, 'The' and the plural of 'Time', which suggests that they are referencing a specific point in time or event; and that they will have their journalists recording the information, ready to be printed the next day. This could create trust and reliance with the reader, as they feel that they can depend on this newspaper to provide them with the contemporary information of the world as soon as possible. This would work in their benefit to create this trust as it would increase the likely hood of sales. They have chosen to present the master head in all black block capitals. This is a somewhat no-nonsense approach. It creates the idea that they have no time for gimmicks and they are purely interested in providing you with the raw news. The columns on the letter formations are thick and sturdy, this might connote the idea of support and stability, which is something most people would want with any product they buy. Now onto the logo! They have used the monarch of England's logo and slapped in the middle of their master head. They may have done this to help show their heritage as a company. Perhaps they have put it in the middle imply that they are to do with England and that is their center focus.