Today I will be analysing and babbling about alcoholic brand names. Let us begin with the lager, Tennents. The proper noun Tennents sounds phonetically similar to the common noun tenants. This could have a hidden meaning, that being your patrons enjoy the lager so much that they can't stop drinking it, thus becoming so bladdered that they can't go home. So they have to rent a room for the night and become your tenant. A genius money making scheme.
Some alcoholic brands have resorted to using animals in their drinks... I mean names. Take for instance: Famous Grouse, Old Speckled Hen and Lion's Gate. Using the names of animals could help to persuade people to buy the product, especially if they like animals. They may connotate the animal name with their faithful companion at home. However, if you don't like pets/animals then your audience may be biased to avoid your liquid, they might associate it with that little intolerance that keeps messing in their garden.
The liqueur, Southern Comfort, has undoubtedly some of the best adverts mankind has ever seen! I would say that the brand name was intended with a literal meaning. The substance in made in Louisiana, New Orleans which is down in the south of America. So it makes perfectly logical sense to refer to it being southern. The use of comfort may be to suggest that when you drink their southern concoction, you feel pure delight and indulgence rendering your body, particularly your liver, into an utter state of comfort.
Lucky Lager, Rolling Rock and Boundary Bay Brewing Company have all used alliteration in their names. This gives the names a nice bounce when spoken. Potential consumers may associate this bounce in the phrase with the taste, encouraging them to buy their product.
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